Million pound companies pay good money, just for your
opinions
The demand for market research is far too strong. A few
years ago these companies needing customer's opinions would hold market
research days. At these events hundreds would turn up to test new products and
complete surveys.
It cost the companies millions to stage these events, as paying
for people to physically travel to these venues was not cheap. With the rise of
the internet however, these companies can create online surveys.
These surveys cost nothing to send out, and nothing for the
customer to complete. Therefore the companies can afford to pay much more. By
paying $25 - $45 these companies are actually saving money compared to what
they used to pay.
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